It’s never easy at the best of times filming in a supermarket; Tiring night shoots under a shrinking window of store closing hours and a long list of ‘must have’ shots and food close ups. Throw in Christmas dressing and snow effects – all of which need to have magically disappeared before dawn, and you really ramp things up.
Add to all of that the pressure of COVID-19 restrictions, with the need for endless checks, an even slower pace, and the safe management of crew, extras, production, and Morrison staff. So hat’s off to everybody who was involved in the making of the Morrison’s 2020 Christmas campaign – a fantastic example of when all the process comes together.